How to re-watch the iPhone 15 launch

You can re-watch the launch event which brought us four new iPhone 15 handsets, the Apple Watch 9 and the Apple Watch Ultra 2.

September 12’s Apple event featured a host of announcements, from the new iPhone 15 series to the hotly-tipped Apple Watch 9 – although we were devoid of ‘one more thing’ as a surprise.

If you want to re-watch the latest launch, you can watch today’s event right now, live from the comfort of your home further down this page – no need to fly over to Cupertino, California, where the announcement took place.

A woman standing in front of a large screen displaying the iPhone 15Credit: Apple

What was shown at the Apple event in 2023?

This year’s iPhone launch event featured, unsurprisingly, iPhone launches, with the iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max all appearing on the stage.

(Well, sort of. Apple’s made all its events virtual since lockdown, so it can spend more time showing off how ‘incredible’ all its new products are).

The main updates here were iPhone 14 Pro features coming to the cheaper iPhone 15 range – namely, a larger 48MP camera and the Dynamic Island replacing the unsightly notch at the top of the display.

For the iPhone 15 Pro range, a much more powerful sensor allows for more dedicated creative features in gaming and video recording, and a new Action button replaces the silencing switch on the side of the phone, allowing you to instantly start your favourite apps.


big change came in the shape of the new connector – all your iPhone Lightning cables will be obsolete should you upgrade to the new iPhone 15, as it uses USB-C connectors.

Long term, this is a great thing, as it allows you to use one cable to connect or charge your Mac, iPad, headphones, other non-Apple smartphones – all from one cable.

Short term though, you’ll need to replace a heap of chargers if you’ve built your life around Apple’s proprietary connector.

We also saw a new Apple Watch 9, although the upgrades here were pretty minimal (a brighter screen was the main event, although the new gesture of tapping one’s finger and thumb together to interact with the Watch looks interesting).

A new Apple Watch Ultra 2 appeared, but the changes here were again quite small – the new chip inside allows you to find your iPhone more easily (a trick also added to the new Watch 9) and a brighter screen for enhanced outdoor viewing.

There was the smallest of changes to the AirPods Pro 2 – like the iPhone 5 range, it now charges with a USB-C cable, rather than Lightning, so you can power up your headphones from your Apple handset.

How to re-watch the iPhone 15 launch event

You can re-watch the Apple event if you missed it (or just enjoyed it that much) using the video player below.

When was the iPhone 15 launch event?

The iPhone 15 launch event started at at 6pm BST (10am PDT locally in California) on September 12, 2023, and lasted around 85 mins, covering new iPhones, Watches and updates on Apple’s sustainability pledge.

Where was the iPhone 15 launch event?

Apple’s Wanderlust event (as it’s calling it) took place at Apple Park in Cupertino, California – the firm’s headquarters.


How long did the iPhone 15 launch event last?

This year’s iPhone 15 unveiling came in at 85 minutes, with the bulk of that talk focused on the new iPhone 15 and 15 Pro ranges.

Last’s year iPhone 14 launch event lasted around an hour and a half, while 2021’s iPhone 13 launch event was slightly shorter at roughly one hour and a quarter. Meanwhile, 2020’s event was just over an hour, so you can see Apple packed a fair amount into this new event.

John McCann

Written by John McCann he/him


John McCann has been a technology journalist for more than a decade, and over the years has built up a vast knowledge of the tech industry. He’s interviewed CEOs from some of the world’s biggest tech firms, visited their HQs and appeared on live TV and radio, including Sky News, BBC News, BBC World News, Al Jazeera, LBC and BBC Radio 4. During his time in journalism, John has written for TechRadar, T3, What Laptop, Windows 8 magazine and Gizmodo UK, and he’s appeared in the Evening Standard and Metro newspapers.

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