17 brilliant ideas to make your kitchen a happy place
Our insight team conducted an in-depth poll of Saga customers to find out what the feelings were about Christmas.
As a child, you probably thought ‘I wish it could be Christmas every day’, to steal the words of Wizzard’s 1973 song.
However, our survey of 1,850 Saga customers, showed there’s less excitement among the over-50s: 61% said they had become less enthusiastic about the festive season as they’d aged.
There’s little bah humbug about it though: 50% still say it’s one of their top times of year (only 18% disagree).
It will surprise few to learn that women generally begin planning for Christmas before men: 26% start in October and 40% in November. Almost half of men (46%) leave it until December.
Perhaps, thankfully, the decorations do wait until December (apart from the eager 2% who put them up in November).
The most popular time to decorate is mid-December, although the younger you are the earlier they go up: 37% in their 50s choose early December, while 26% of over-80s wait until Christmas week.
When it comes to giving gifts you are a generous bunch:
Spending time at home is how the majority of people mark Christmas Eve and Christmas Day; very few go out for meals or host parties.
Just 25% of you still sit down to watch a Christmas film on the big day.
Few of you venture out to a religious service either, with just 13% going to church on Christmas Day. Slightly more go on Christmas Eve (20%), but on both days, it’s the older groups who are mainly attending, with around a third in their 80s taking their place in the pews.
Numbers fall with each decade, and only 5% of 50-59-year-olds worship on Christmas Day and 10% on Christmas Eve.
Other traditions, however, are flourishing: a Christmas walk is still popular, with 37% embracing it (or at least tolerating it). Saga customers really value family traditions, too.
One study found that those with family rituals spent a happier Christmas (and argued less) than those who were together but had no traditions.
Women are often the guardians of these: 58% say they inherited their current traditions from their own family; only 7% say they’ve come from their partner’s family. And 50% of women have introduced new traditions (vs 38% of men).
Whether that’s something silly, like firing streamer bombs at the chandelier on Christmas Day – as one Saga customer described – or touching, like reading together, these traditions act as family ‘glue’.
Time to stock up on streamers and bubble-wrap that chandelier.
What do you think? Join the conversation by emailing your thoughts to us at email@example.com
Written by Rachel Carlyle